OhioMHAS unveils new branding for state’s behavioral health care hospitals
(Submitted graphic)
The Ohio Department of Mental Health and Addiction Services (OhioMHAS) Friday announced that it is rebranding its hospital system, signaling a new chapter for Ohio’s six, state-run regional behavioral health care hospitals.
In addition to promoting a cohesive look and feel with unified hospital names and logos, the move is intended to increase public understanding of the services provided at the facilities and to further reduce the stigma often surrounding serious mental illness.
“Under Governor DeWine’s leadership, Ohio has forged a strong reputation as a trailblazer in the behavioral health care field,” said OhioMHAS Director LeeAnne Cornyn. “Through this rebranding, we hope to build on that that identity and position Ohio as ‘The Heart of Hope,’ where the well-being of all citizens, especially those living with serious mental illness, is a top priority.”
OhioMHAS currently operates six regional psychiatric hospitals, with locations in Athens, Cincinnati, Columbus, Massillon, Northfield and Toledo. As part of the rebranding effort, all six will receive updated logos.
In addition to each hospital’s name, the new logos will also identify the facilities as part of OhioMHAS. The addition of the “Heart of Hope” tagline to each, is symbolic of the high-quality, person-centered health care system that provides healing and hope to patients and their families.
In addition to new logos, two hospitals will undergo a name change to promote systemwide cohesiveness. What was previously known as Northwest Ohio Psychiatric Hospital in Toledo will transition to Northwest Ohio Behavioral Healthcare (NOBH), while Twin Valley Behavioral Healthcare in Columbus will become Central Ohio Behavioral Healthcare (COBH).
The COBH name change coincides with an upcoming move to a new, state-of-the-art hospital that will serve residents from 15 central Ohio counties. COBH will hold a ribbon cutting ceremony for this new facility later this month, with patients expected to move into the hospital in June.
The existing Twin Valley facility, built in 1977, will be demolished and turned to green space.
“This is a new day for behavioral health care in Ohio,” said Director Cornyn. “Uniting under one brand will help people know who we are and what we do, further destigmatize the behavioral health care industry and inspire hope in communities across our state.”
Systemwide, OhioMHAS’ six state-run hospitals feature a total of 1,085 beds and employ approximately 2,000 medical and clinical support professionals. These specialized facilities provide short-term, intensive treatment to patients in both inpatient and community-supported environments. They also deliver comprehensive care to patients committed by Ohio’s courts.
All six hospitals meet the rigorous standards necessary to achieve The Joint Commission on Accreditation of Healthcare Organizations’ Gold Seal of Approval. In State Fiscal Year 2023, the hospitals served nearly 3,500 Ohioans.
Click here to learn more about Ohio’s regional psychiatric hospitals and to view a map of hospital catchment areas.
Publisher's note: A free press is critical to having well-informed voters and citizens. While some news organizations opt for paid websites or costly paywalls, The Highland County Press has maintained a free newspaper and website for the last 25 years for our community. If you would like to contribute to this service, it would be greatly appreciated. Donations may be made to: The Highland County Press, P.O. Box 849, Hillsboro, Ohio 45133. Please include "for website" on the memo line.